The #ColorAMemory campaign saw consumer photos being uploaded within minutes, with over 15,000 photos uploaded over the course of 6 weeks.
In partnership with Olson, the initial campaign involved a sweepstakes that gave users a chance to receive a personalized BEHR paint sample with the name and color they chose. 2,400 personalized paint samples were delivered alongside a color print of their Color A Memory image.
Garnering strong social media presence, BEHR’s brand share-of-voice was greatly improved through our microsite while also increasing sustainable consumer engagement. By creating an ongoing, emotionally influenced color platform that users can return to time and time again, BEHR is presented with constant, compelling and easily repurposed content through ColorAMemory.com.